All KYC/AML processes and listing are performed by the exchange—saving you the hassle. Consider your website as the digital and more digestible version of your white paper. Make it engaging while remaining detailed, and keep people updated on your development progress. Hire a professional web designer, if you must, to have an impressive site that investors will love to browse. Also, ensure to highlight the selling points of your project and how they can benefit your investors. As early as the planning stage, you have to think about how you can present your currency to potential investors in an appealing way. After all, your goal is to get investors to place their capital in purchasing your token. Know Your Customer and Anti Money Laundering processes are also conducted by the exchange rather than by the token issuer — and they’ll often get assistance when it comes to marketing their businesses. A type of crowdfunding where crypto start-ups generate capital by listing through an exchange. A fundraising method in which new projects will sell their cryptocurrency to investors.

Unlike ICOs where crypto projects get to approach investors directly, IEOs always involve a third-party crypto exchange. Since the world’s first successful Initial Coin Offering was held by the Mastercoin project in July 2013, we’ve seen many blockchain projects run their own fundraising campaigns this way. However, the ICO fundraising model has several drawbacks, something that has led to the emergence of other tools for cryptocurrency projects to raise funds. One of these relatively new methods is the Initial Exchange Offering .

Token Sales & IEO Launch Services

This initiates a circular process in which every stakeholder — exchange, issuer, and participants — is benefited. Multinational Bank — The company helped one of the top 3 ranking Multinational Banks to integrate various cryptocurrencies into their banking application. Blockchain Simplified is a Top blockchain development company in Pune — India which works on all major Blockchain requirements. The client uploads a document containing their name, address, and the document’s expiration date. If the document is not submitted via a form, the operator can still complete this. Both the service’s mobile app and its website can incorporate the upload form. Before it is sent, the client will see a preview of the document, allowing them to double-check that no errors were made. Each essential field is marked in colour on the verification report that is sent along with the photo evidence by the service. The quantity of data entry errors always rises when done manually. Scaling with an increasing number of clients is challenging and frequently impossible due to the human verification procedure.

The exchanges can keep a record of the increased user registrations as well as trading volumes. First, conducting an IEO costs money and, in some cases, quite a lot of it. You can say this premium is an investment for the marketing, security, and regulation efforts you get from an IEO. One of the most significant advantages of an IEO is token liquidity. Once the IEO ends, people can start trading its tokens instantly.

What is Initial Exchange Offering IEO?

Tokenomics and how the raised funds will be used are also included, alongside the project’s development roadmap. The white paper has to be factual, formal and professionally formatted, similar to an academic paper. More importantly, a well written white paper is an excellent marketing content, as it lays out the project’s vision and convinces potential investors and developers to come onboard. Project initiators can benefit from the marketing expertise and scrutiny provided by the cryptocurrency exchange for an IEO. This can help them reach potential investors much more easily and increase the chances of legitimate projects obtaining the necessary funding. ICOs were the first method used by cryptocurrency companies to raise money. According to Forbes, the first ICO was launched in 2013 by a company called Mastercoin.

Investors may have to rely on legal remedies in a foreign country. These remedies may not exist or may differ greatly from remedies available in the United States. In the absence of discussion or reference to the U.S. federal securities laws, the IEO and online trading platform should be considered as a red flag. IEO’s allow for startups to participate in large scale investments opportunities with the introduction of their business to a large investment ecosystem. Most investors prefer to purchase IEO tokens over ICO tokens, thanks to the significant amount of investigation and examination these offerings receive before they’re presented to the public. This reduces undue risk and makes IEO investments more attractive for investors. In return for the added security offered by IEOs, investors will typically pay somewhat more for IEO tokens than for ICO tokens of the same apparent value.

https://www.beaxy.com/glossary/eli5/ are a means by which start-up projects raise needed capital through token sale on an established crypto exchange platform. It differs from the Initial Coin Offering model where projects raised funds using smart contracts for digital asset sale. NEW YORK – Initial exchange offerings are currently the most popular fundraising trend in the cryptocurrency industry, which has seen poster child bitcoin surge more than 150% in 2019. As the name suggests, initial exchange offerings are conducted over crypto trading platforms and exchanges. Collaboration with crypto exchange platforms helps token issuers reduce marketing efforts. Moreover, startups can continue better contributions to their projects with stable customer base exchanges provide. Additionally, crypto projects are bound to pay listing fees to the crypto trading platforms. Hence, exchanges may charge a higher rate for tokens both to the issuing company and to investors. By contrast, ICOs can set their own rates, which can allow investors to snag bargains during this phase of cryptocurrency issuance.

• The last step is to wait until the IEO starts to buy your tokens.
• There are limitations based on location, where only consumers from a particular region can use the services.
• Of course, the Office of Securities and Exchange Commission has been watching the rapid growth in the industry, and of ICOs in particular.
• No spam — just heaps of sweet content and industry updates in the crypto space.
• An exchange could request payment for tokens sold or a listing fee in bitcoin or Ethereum.

This may subject IEOs to broker-dealer registration requirements, and IEOs then would need to comply with applicable SEC and FINRA requirements. For an IEO to work, the project seeking to tap into the crypto market for capital must be listed on the cryptocurrency exchange where the initial offering will take place. This way young crypto projects reduce their marketing efforts and need not worry about crowdsale security. Some tokens didn’t start trading on online platforms at all, which naturally led to the collapse of projects and losses among investors. As the Top10 digital asset exchange in the world, we have over 4.5 million of registered users and average daily trading volume reached 1.5 billion US dollars. Start trading BTC, LBK and other hundreds of digital assets right away.

Tokens purchased for IEOs are usually capped at $20,000, which is in contrast to the lack of limits imposed by ICOs. In fact, in IEOs it’s the crypto exchanges that raise funds on behalf of startups. They need to meet the necessary commitments and perform due diligence. Projects that decide to conduct a token sale on the exchange platform will have to pay the platform a listing fee. Full range of coins, global innovative cryptocurrency hub, and multiple trading options. ZBG Exchange is a wholly-owned subsidiary of ZB Group and focuses on ZB international innovation business. Launched in July 2018, ZBG.com has quickly become one of the top 10 crypto exchanges in the world with its innovative, efficient and global operations, and is known as a “New First-Tier” exchange. Currently, ZBG supports 11 languages and provides services for 3 million users around the world with trustworthy cryptocurrency spot and derivatives trading, and other crypto asset investment services. KuCoin has grown into a top cryptocurrency exchange that can boast of serving every one out of four crypto holders worldwide. As one of the top cryptocurrency exchanges, KuCoin supports a wide variety of crypto assets.

3) The smart contract is operated by the company or startup conducting the ICO token sales; In the case of IEO, it is the cryptocurrency exchange that operates the smart contract. They look at team progress ideas, the market community, etc. And they also want to know if the project is willing to do joint marketing campaigns with the exchange. This can come in the form of the special airdrop, media buzz, etc., and so forth. Also, teams must pay a listing fee to the exchanges, and this could just be a percentage of tokens sold. ICO is the most popular fundraising method in the crypto sector today, but it’s closely followed by STO and IEO. Read more about how much is 1 ethereum worth in usd here. An Initial Exchange Offering is carried out through crypto platforms and exchanges.

Security

The price of the entire procedure rises as the number of personnel does. When customers are connecting to your service from many countries, this issue becomes really apparent. Our legal and accounting professionals are ready to discuss your business needs and answer any questions you may have. IEOs are currently relatively rare in the cryptocurrency world. In fact, IEOs are banned in a number of countries, including Thailand. It takes only minutes to raise funds through Initial Exchange Offerings.

Bittrex exchange attempted to launch its first token in the mid of March 2019 but, due to some unforeseen circumstances, the ICO was discontinued. This whole mechanism is regulated by crypto exchange, along with the marketing process. The exchange can offer the IEO to its existing user base, saving the company from building a prospect list from scratch. Section 15 of the 1934 Act generally requires anyone engaged in the business of a “broker” or “dealer” to register with the SEC. In addition, registered broker-dealers must become members of a registered securities association, such as the Financial Industry Regulatory Authority, Inc. , or become members of a national securities exchange. Cryptocurrencies and derivative instruments based on cryptocurrencies are complex instruments and come with a high risk of losing money rapidly due to leverage and extreme asset volatility. You should carefully consider whether you fully understand how cryptocurrency trading works and whether you can afford to take the high risk of losing all your invested money. Crypto exchanges that conduct IEOs receive reverse marketing as well as considerable income through the listing fee. The project is launched on a cryptocurrency exchange that takes a serious look into the project’s reliability and prospects. KYC/AML to ensure that you do not end up wasting time in partnering with legal companies to perform the verification process effectively.